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The prospect of going public with your business can be exciting and promising, however the process can be intimidating, as well. When looking to open up new paths for capital, directing an initial public offering (IPO) is a great way to secure additional investors. It’s important that you prepare appropriately, however, so that you can achieve more with your business.


Understand the Process

Going public means accepting that you will have to cater to new investors’ expectations and demands. Being fully prepared often entails a year or two of work preceding the official IPO. Researching the exact requirements for your business long before you decide to go public will help you prepare. Businesses that anticipate going public as early as possible often attain the most success with this venture.


Create an IPO Plan

Deciding on short-term and long-term business goals can help you determine whether going public is a good option for your business. During the interim between deciding to go public and actually going public, which should last at least a year, CFOs should be dedicated to rigorous financial reporting and documentation. After going public, regularly reporting on the financial status of the company will become a regular practice, so making it a habit will both prepare CFOs for the future while also providing the company with a thorough record of their financial state prior to going public.


Adjust Processes

Before going public, you should strive to fix any glaring issues in business operations, management, technology, or more. To do this, you may seek the counsel of a consultant. Regardless, you should take a close look at how you conduct your business, both internally as well as externally. Implementing controls and conducting risk assessment are also essential actions to take prior to going public. Doing all of this will help validate the financial status of your business and encourage investors to put faith in your company.


Improve Investor Relations

When looking to attract new investors, you should prioritize transparency in that you must allow opportunities for investors to ask questions about the business and provide relevant, undoctored information for their consideration. When presenting financial information to potential investors, it is important to include accurate records as well as predictions without appearing too optimistic or idealistic. Presenting an honest look at your current business practices as well as future anticipated trends can show investors that you are knowledgeable about your business and that your company is a good choice for investment.


Going public provides ample opportunity to grow your business. When preparing to go public, you should be patient and thorough in order to best appeal to investors and minimize future loss.